About The Paradox of Change

The Paradox of Change is a couples therapy and relationship advice channel hosted by three practising therapists: Lottie (sex and intimacy specialist), Elliot, and Fifi. We help you make sense of trust issues, affair recovery, sexual rejection, low libido, sexless relationships and the patterns that keep you stuck, with warmth, clarity and accountability. We believe there has to be an I before We, because stronger relationships start with a stronger relationship with yourself. If you are ready to move from watching to changing, book a discovery call or a session and we will help you find the right support.

"The curious paradox is that when I accept myself just as I am, then I can change."— Carl Rogers, On Becoming a Person

Three therapists, one place to start

First and foremost, we are three therapists here to help. The content is the doorway, not the destination. If something you have watched or listened to has landed for you, the next step can be personal support, with a real person, in a way that fits your life.

Between us, we bring different specialisms, including relationship and psychosexual therapy, couples counselling, and person-centred and psychodynamic work, alongside practical coaching around growth, mindset and money. That range means we can help you find the right counsellor for you, rather than squeezing you into a one size fits all approach.

What we believe

We are warm, direct and non-performative. We do not do quick fixes, guru energy or empty reassurance. We believe in compassion with boundaries, accountability without shame, and practical tools that you can actually use.

Our work is shaped by an "I before We" lens. Healthy relationships are built on self-awareness, self-worth and emotional responsibility. Whether you are trying to repair trust, rebuild intimacy, navigate separation, or simply feel more like yourself again, the starting point is often the same — understanding your patterns and choosing what you want to do differently.

Meet Your Guides

Elliot Burgess

Elliot Burgess

Individual therapist specialising in men's mental health and the foundational 'I' work that transforms all relationships

Lottie Passell-Syms

Lottie Passell-Syms

Sex and intimacy specialist dedicated to couples therapy, helping partners navigate the 'We' journey

Fifi Sclif

Fifi Sclif

Individual therapy and growth coaching focusing on mindset, money, and marketing

What You'll Discover

Self-Discovery

Learn how a deeper understanding of yourself leads to relationship mastery.

Couples Therapy

Proven techniques for rebuilding intimacy and trust.

Practical Tools

Actionable advice for infidelity recovery, trauma healing, and authentic communication.

Identity Development

Insights into masculinity, femininity, and finding your authentic self.

Abuse Recovery

Real conversations about narcissistic abuse recovery and neurodiversity.

Life Transitions

Strategies for navigating divorce, dating after trauma, and co-parenting.

Content You Can Expect

Deep-dive conversations with mental health experts
Individual growth episodes ("The I Series")
Couples-focused content ("The We Series")
"I B4We Deep Dives" - All three tackling topics together

Our Mission

Our mission is to bring therapy-quality conversations to a wider audience, and to make support feel more accessible, more human and more effective. We want people to feel less alone, more resourced, and more capable of creating change that lasts.

As The Paradox of Change grows, we will bring additional therapists into the space and create more networking and collaboration opportunities, so that more people can find the right fit and more practitioners can do meaningful work together.

Our Journey

From an idea between three therapists to a growing platform — here's how The Paradox of Change has evolved.

Total Views

Subscribers

Total Videos

Total Views Growth

Mid '23Oct '23Early '24Mid '24Late '24Jan '26Mar '26Jul '26
2020POC conceivedA decision to move from one-to-one help to help that can reach many.
Foundations
2021The PlayBook co-writtenThe POC team collaborates to write The PlayBook together.
2022PlayBook delivered onlineThe PlayBook is delivered online for the very first time.
2022Fifi qualifies as a CoachFifi achieves her coaching qualification.
8 Feb 2023First YouTube subscriberThe very first subscriber joins the YouTube channel.
Building the Platform
Early 2023POC beginsThree therapists start shaping a platform for honest, grounded conversations.
Podcast launchesMid 2023Podcast launchesThe Paradox of Change podcast launches, introducing the "I before We" framework.
8 Oct 2023100 subscribersA standout day with +106 subscribers.
Late 2023Community growsListeners begin reaching out for personal support.
Going Full Time & Scaling
Feb 2024Fifi leaves recruitmentFifi makes the leap and leaves her recruitment career.
Mar 2024Fifi goes full timeFifi commits to The Paradox of Change full time.
Early 2024YouTube expandsLong-form video and Shorts bring conversations to a wider audience.
14 Apr 2024500 subscribersThe channel reaches 500 subscribers.
2024Fifi qualifies as a CounsellorFifi achieves her counselling qualification.
Mid 202425+ episodes publishedTopics from infidelity recovery to masculinity, grief and psychosexual therapy.
Mid 2024Elliot's severe illnessA turning point and renewed commitment to the platform.
2025First live eventsThe Paradox of Change takes its conversations off-screen.
Breakthrough Year
Viral breakthroughLate 2025Viral breakthroughA spike in views and subscribers accelerates channel growth.
3 Jan 20261,000 subscribersAn exceptional day with +418 subscribers.
4 Jan 20264,000 watch hoursThe channel crosses 4,000 total watch hours.
Jan 2026Monetisation achievedThe channel reaches the YouTube monetisation threshold.
2,000 subscribers19 Mar 20262,000 subscribersGrowth continues — 2,000 subscribers reached.
22 Mar 202610,000 watch hoursA major watch-time milestone crossed.
8 Jul 20264,000 SubscribersSubscriber count crosses 4,000 — growing fast.
9 Jul 2026450,000 ViewsTotal channel views reach 450,000.
500,000 Views13 Jul 2026500,000 ViewsHalf a million total views reached!
550,000 Views16 Jul 2026550,000 Views550K total views — momentum keeps building.
Jul 2026First Sponsor: OurBizzWelcoming OurBizz as our first major platform partner.

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Not sure where to start?

That's completely normal. Book a discovery call and we'll help you work out what you need and who is best placed to support you.

You don't have to have the perfect words — you just have to take the first step.

Book a Discovery Call

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